This entire term group project involved designing a mobile ordering app for Pete's Little Lunchbox, a campus food truck specializing in American comfort breakfast and lunch. Over the course of the quarter, we conducted extensive research, gathered user feedback, and iterated on designs to create a cohesive visual branding system and user-friendly ordering flow. The project encompassed everything from brand design to system functionality, inspired by the study of various ordering systems.
Our groups journey map to help establish our customer base, and the current issues with the ordering system at Pete's.
Our first wireframe / low fidelity design. We went through multiple rounds of user testing and research in order to condense down the ordering process, and smooth out the bumps in our design.
Our mid-fidelity designs that we came up with after user feedback and testing.
Our final app designs for Pete's.
Click on the image above to scroll through high quality screenshots.
Video walkthrough and demonstration.